Morocco has given the world many things — rich culture, ancient traditions, extraordinary cuisine. But perhaps its most celebrated gift to modern beauty is argan oil. Cold-pressed from the kernels of the argan tree, which grows almost exclusively in the Souss Valley of southwestern Morocco, this golden oil has earned its nickname 'liquid gold' for good reason. Be Organic's 100% Organic Argan Oil brings this treasure to you in its purest, most potent form.

True luxury isn’t manufactured in a lab. It grows in the valleys of Morocco, one argan tree at a time.

What makes argan oil scientifically remarkable is its unique composition. It contains an exceptionally high concentration of vitamin E — a powerful antioxidant that protects hair from environmental damage and free radicals. It’s also rich in oleic and linoleic fatty acids, which penetrate the hair shaft to restore elasticity, reduce breakage, and rebuild damaged ends. Unlike heavier oils that sit on the surface, argan oil absorbs quickly and completely — adding shine and softness without any greasiness or residue.

For hair specifically, argan oil works on multiple levels simultaneously. It repairs split ends and damaged cuticles, protects against heat and UV exposure, tames frizz, and adds a luminous shine that looks natural rather than artificial. For the scalp, it reduces inflammation, balances oil production, and creates the healthy environment that strong hair growth requires. Be Organic’s Argan Oil undergoes cold extraction only — never torrefied or refined — preserving every nutrient exactly as nature intended.